Formed by frontman Liam O’Donnell in London just two short years ago, Various Cruelties is an alternative indie soul incarnation. The four-piece outfit fuses classic British guitar pop with Stax grooves to create a form of shabby Motown pop. Their self-titled debut album has been made available through their own label, Almanac Recordings, which is climbing the iTunes Alternative charts and currently in the top 50 whilst climbing to No. 77 in the Billboard New Artist Chart. The album was recorded by Tony Hoffer (Beck, Goldfrapp, Foster The People) and the track “If It Wasn’t For You” is currently used in the holiday TV commercial for the diamond jeweler, Zales, which will be utilized for Christmas and Valentine’s Day, where previous artists Alabama Shakes and Black Keys were used. Various Cruelties have supported Kasabian, The Vaccines and Grouplove and have appeared on the BBC’s Later with Jools Holland alongside Lou Reed, Metallica and Aaron Neville. Their cover of Ian Brown’s “F.E.A.R.” is currently being used as the trailer for the a HBO series “Banshee” and they are in negotiation for other U.S. sync opportunities whilst considering U.S. label options. They are available for worldwide licensing, publishing futures and U.S. booking. The band is managed by Jon Chapman (firstname.lastname@example.org), a veteran in the business who A&R’d for Island and Virgin working with Stereophonics, Placebo and scouting Daft Punk for Zomba Publishing. Reach out to Jon for more information.
STREAM: “If It Wasn’t For You”